Discoverable, adaptive and reusable, oh my! Learn how to make your digital content extremely flexible and findable using a concept called "structured content." You publish hundreds phone number list of content assets a year – from ebooks and videos phone number list to blog posts and social snackable content. You “atomize” content, repurposing and repurposing narrative content and visuals in overlapping projects. So far, so good.
When your production team tries to update hundreds of assets released in the phone number list last six months due to an unexpected regulatory change, they find it cumbersome to keep track of which assets need to be reviewed. Editors are frustrated because they know the company has tons phone number list of great content — if only the different pieces could be easily bundled into a new content asset. And the designers want every new project phone number list to not look like a start-from-scratch venture.
Structured content at a glance
Structured content is a technology-independent way phone number list to organize and mark up content in a consistent and predictable way. Think of it as a way to enable people and systems to take advantage of patterns in a body of content, making it easier to find, mix and match, and redeploy content components at any time on any device, channel or format. To understand the principles of structured content, it is easiest to explore one basic component - the phone number list content model. Simply put, the phone number list content model is a way to define and catalog raw ingredients (e.g. content attributes and interdependencies) and detail how those ingredients combine into multiple content “recipes”.
Structured content in action
How does it work in the phone number list real world? Rust-Oleum's marketing team publishes content for its audience of DIY homeowners (eg, how to stain your back patio) and craft enthusiasts (eg, applying gold enamel to a serving tray) - two distinct groups. The phone number list company uses a structured content methodology to ensure that the right content is served to the right audience at the phone number list right time.