You better build one strong brand than seven mediocre brands. So focus on that national brand first and make sure that if you're going to start marketing and delivering content on behalf of a local facility or location, ask someone locally who can help to provide content and really speak to that community. The first steps to creating a cohesive social media strategy for multiple sites The first thing is to put the national brand in order. Make sure you know where you are online because it's not perfect. The system isn't perfect yet, and if you don't tell search engines where you are, who you are, and how to reach you, there's always room for error. A recent article on 15 Research Podcasts led to many suggestions and questions about the availability of good digital marketing podcasts in general.
So, as a follow-up, I've compiled 18 digital and social marketing podcasts to add to your playlist. If you're not already a fan of image masking service podcasts, listen to a few and they might get you hooked. The list includes a mix of long-running shows, more recent additions, and varying lengths and formats to give you options and variety in your listening life. Editor's Note: Don't forget we also have Marketing Nerds, a weekly podcast covering all things social media, search, and digital marketing. Marketing Nerds Marketing, Research, SEO & Social Media Podcast Content Warfare Podcast Ryan Hanley Advertising Continue reading below Ryan is the podcast host and author of a book Content Warfare: Find Your Audience, Tell Your Story and Win the Battle for Attention Online.
The podcast is primarily an interview style series where Ryan discusses trends and interviews content creators and thought leaders. Recently, Ryan devoted 15 episodes of the podcast to airing the audio version of his book. He also took five weeks off to start a new podcast on BLAB with Marcus Sheridan, The Hot Seat Podcast. Content Inc. Joe Pulizzi Joe believes this podcast provides “actionable content marketing thought out weekly in five minutes or less.” Think of it as the Twitter of podcasting where you get consumable and targeted sound bites. The podcast is delivered in a simple fashion with Joe reading from a prepared script - a kind of verbal blog. If you're looking for quick advice on specific pain points, check this one out.