Since we're talking about customer service today, let's assume category email list we already have a "perfect product" that meets most of our customers' needs. How do we make the "exceeding expectations" experience in customer service? I've distilled what I think are the core points. 1. There must be a consistent product language for all employees In "Exceeding Expectations", this is called "language engineering", which is quite appropriate. It is indeed a project, and it is an important project ignored by many companies, especially for ToB. Where does the customer's impression of the category email list company and the product come from? It is the official website, the product manual, the product experience.
And the process of contacting and communicating with us category email list again and again, and I believe that the information we convey to our customers is more important. For a good product, if we cannot effectively convey the product value, or even convey the wrong value proposition, then customers will never truly understand and trust us. This so-called "language engineering" may include: Official website Product manual Various promotional materials sales talk everyday speech FAQ and every customer touchpoint we can think of Why do I need to emphasize category email list consistent product language?
Imagine that when we launch a new product to customers, this category email list new product is not only new to customers, but also new to our employees and our sales classmates. If we don't even have a system for our own people How do we communicate our value proposition to customers? Therefore, I strongly recommend that if we launch new products and services for enterprises, we should not rush to the market and expand the scale, but at least do a good job in the construction of basic content and the verification of the commercial value of products in the early stage. When category email list customers come to understand, experience and even purchase products because of the recommendations of our.