and 'walk' with 'walk' and 'walk') and the use of synonyms and natural word variations to help link ideas. An example we use in our SEO training courses is the word “mercury”. You can use "mercury" 10 times on a page, but if you forget to use the word "planet" the search engine may get confused as to what the page is about. Is it an item, car, insurance or something else? This is also the time to explore structured data markup, which helps search engines better relate to what's on the page. Remember,
the little things matter as they always have in SEO . You'll want to continue to pay attention to making your search result listings stand out from the crowd. That means making sure every web page has custom metadata, plus exploring other ways to make it company employee list stand out using schema markup and useful, engaging copy. Another question to ask: once people land on your website, does it help them further along in their journey by offering related content that further explores a topic/product/service?
This can be accomplished by siloing your content to create themes around key terms that are important to your business. flowchart-siloing-bruceclay Topic flowchart aka siloing RankBrain and digital marketing strategies I mentioned earlier that RankBrain will likely favor big brands. So what if you're not a big brand? Now is the time to start thinking about how to complete your digital marketing strategy, if you haven't already. While it's a great idea to have a thorough SEO strategy, it's never a good idea to put all your eggs in one basket. So, in the age of RankBrain, while the SEO basics we