Section 230 protections have left a void where victims of defamation often find themselves with little or no legal recourse. Ripoff Report is exploiting this loophole for profit. And, as with many online businesses, levels of traffic to a website are directly related to revenue. Greater awareness of the RipoffReport.com brand leads to more people using it to file complaints, which results in more "VIP Arbitration" fees and higher revenue from advertisements found on the pages of the site. Undo de-indexing of page URLs In recent months,
Ripoff Report has apparently instituted a few changes in an attempt to undo the de-indexing of its pages in Google due to court-ordered removal requests. Many Google systems use page URLs as unique identifiers for web pages. Google's systems basically rely on the jewelry retouching service URL as a sort of page identifier. As such, when Google decides to remove a page from its search results, it does so based on the page's URL. (Google can, of course, also take down pages based on a common domain name,
but I think takedowns for copyright infringement and other reasons such as defamation and revenge porn takedown requests , are all based on individual page URLs.) The weakness of Google's page removal system is that it relies on fairly stable page URLs. Because if a URL changes, its web page suddenly has a brand new identifying code - a code that is not removed from search results. Ripoff Report apparently figured out that by changing certain characters in deindexed page URLs, they can magically restore their pages to appear in search results again.