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PARBOTI RANI
Jul 31, 2022
In Fashion Forum
Understanding these factors will help you determine how long a sequence should be. How to Create an Email Sequence Now that you have an idea of what email sequences are, the situations in which you'd use one, and how long a sequence can/should last, let's talk about how to put one in place: 1. Determine the sequence's purpose. Generally, most email sequences (especially those created in a sales context) have the broader goal of earning new business. However, there are many ways of going about "earning new business," and context matters for delivering the right message at the right time. Honing in on your reasons will help as you structure your automation logic, craft your emails, and measure success. For example, let's say you want to build a straightforward follow-up sequence designed to convert a conversation into a demo. In this case, success would mean the prospect booking a meeting through your scheduling software. Alternatively, you might fax number list want an automated nurturing campaign to trigger after they download an ebook or content offer. Success for this would mean turning them into a sales qualified lead (SQL), so you'd provide information and opportunity for them to take action and meet your SQL criteria. Once they do, you can have your system hand them off to sales. The opportunities for targeted experiences are endless if you're strategic about it. 2. Identify the enrollment criteria (or trigger) for the sequence. Automation software can't read minds (yet?); just like any tool, we have to tell it when and how to work. This is where enrollment criteria comes in. When you set up your sequence, you'll specify the conditions that must be met for the automation to trigger.
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