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talisha pussy5566
Apr 19, 2022
In Fashion Forum
A classification based Phone Number List on the level of control The media mix can also be classified according to the degree of control, cost and investment. In this way, the organization can, in a realistic way, define the overall strategy and specific sub-strategies. It is different to own a media, rent a space, benefit from a word of mouth Phone Number List which, thanks to the web, has reached dimensions that were once unthinkable. According to this logic, they distinguish: Media owned owners. Media owned by the organization Phone Number List over which the control is total; to be effective they usually require an important investment, not only from a financial or technological point of view, but above all from a strategic and organizational point of view, requiring a strong commitment from top management and constant updating, as well as Phone Number List maintenance and evolution. Some examples of proprietary media are the website, the blog, the eCommerce , the newsletter, to remain in the field of digital communication Phone Number List extending to offline, media owned tools such as company brochures, books or editorial or celebratory publications, etc. Media paid for a fee. Vehicles owned by third Phone Number List parties that rent space to advertisers for a fee; among the traditional paid media we find television, periodicals and newspapers, billboards ; Internet media can also rent space, for a fee, in different forms and methods (often dynamic and automated as we will see below) to advertisers. Online advertising Phone Number List fully falls into this category. In this case, of course, the degree of control is less than that of proprietary media: the advertiser controls the contents of his space, but not, except for exceptions Phone Number List what happens around, in the other sections or pages or areas of the medium.
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